TV rights battle with AVG remains unresolved

Digital Television AVG yesterday refused the partnership offer from Vietnam Professional Football (VPF), which came in seven days ago, refusing to cooperate with VPF.

In a document sent to VPF, AVG said that the service provider will only agree to negotiate with VPF if the latter satisfies two main conditions - VPF must have full legal basis, and that VPF must recognise, and guarantee to respect the telecast deal AVG closed with VFF for the 2011-2030 period.

AVG also rejected the proposal that national TV station VTV be the one to hold exclusive TV rights for Vietnam Professional Football leagues.

Regarding the proposal that AVG pay more for Vietnamese football than the price agreed with VFF, which is VND6 billion (US$288,000) a year, AVG said it will discuss with VTV and VTC before providing an answer to VPF.

However, AVG insisted that it will pay VFF, not VPF, adding it will not work with VFF to transfer the TV rights to VPF.

Commenting on the response from AVG, public opinion showed that this move will deepen TV rights battle as AVG will share the rights with VTV and VTC to lure these prestigious TV stations into the battle.

Many people said that they were disappointed by the TV provider’s answers.

“VPF will continue to complete necessary procedures to lodge appeals against the VFF-AVG telecast deal,” said an official from AVG.

Meanwhile Le Van Thanh, a member of the VFF standing committee, said he would continue to object to the contract between VFF and AVG.

“TV rights are the largest source of profit for football clubs, about 80 to 90 per cent of their revenue, besides earnings from tickets and ad banners,” he said.

“If VFF cannot sell the deal with AVG, the club bosses are likely to withdraw from the industry within the next couples of years, unable to financially afford to develop the game of football.”

“VPF said they could sell TV rights for VND76 billion ($3.6 million) in three years, but VFF only sold to AVG for VND6 billion -- this is unreasonable.” He stressed, “It will be crazy if VFF continues to deal with AVG.”

Source SGGP - Translated by Dan

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