Vietnamese rice exporters have a great opportunity to dominate the market share in the Southeast Asian market in particular and the world in general. However, Vietnamese rice grain is still presently struggling to find its position in rice export.

According to Minister of Agriculture and Rural Development Le Minh Hoan, the consumer demand of the world market is changing, so it is impossible to continue to produce in small scale but cooperation is needed. Therefore, departments of agriculture and rural development in cities and provinces need to connect farmers with businesses.