Participants of green consumption campaign change avatar

Over 2,000 volunteers took part in the eighth Green Consumption Campaign organized by Saigon Giai Phong (Liberated Saigon) newspaper and Saigon Co.op - which owns Co.opmart,

Participants of the campaign (Photo: SGGP)

Participants of the campaign (Photo: SGGP)

Student Trang Thi Thanh Hien of University of Social Sciences and Humanities said that clubs of environment lovers were set up in universities. Students encouraged their friends not to drop litter in schools’ premises, to plant trees and to water them and to classify wastes.

In joining in the campaign, Hien and her friends learned the new way to protect environment by consuming eco-friendly products which help preserve the environment by significantly reducing the pollution they could produce. Eco-friendly products can be made from scratch, or from recycled materials. This kind of product is easily recognizable as it is, in most cases, labelled as such. In such way, consumers help to promote more “green” companies who have responsibilities with environment.

By backing the campaign, more than 2,000 volunteers changed their personal Facebook’s their Facebook profile picture with slogan “Green Consumption- Needed acts” in support of the campaign. Deputy Editor-in-Chief Ly Viet Trung said that the Green Consumption Campaign has attracted the participation of 400 enterprises with 4,000 products. Unilever Vietnam, the Urban Environment Company and Mondelez Kinh Do Company.

Deputy Director of Saigon Co.op Nguyen Anh Duc said that in the campaign’s framework, from June 3 to 25, Co.opmart and Co.opXtra chains nationwide will launch the promotion program in a bid to increase environment’s awareness amongst consumers to buy green products.

The supermarkets will give over 180,000 vouchers and customers who buy green products will earn valuable reward points. Moreover, Vietnamese agricultural produce festival and Vietnamese fruit festival will be organized to promote buying. Additionally, people will get discount of 43 percent when buying 2,000 green products.

Various gameshows would be held in supermarkets to help people identify green products.

The organizers said that from June 4 to 24, over 1,000 volunteers will spread information of green products to locals in Ho Chi Minh City. Participants in the campaign will be given a voucher of VND30,000.

By PHUC ANH - Translated by UYEN PHUONG

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