Green Consumption Campaign to change habit of consumers

Ho Chi Minh City's annual Green Consumption Campaign to improve people's awareness about environmental protection will be launched on June 11 at Co.opmart Ly Thuong Kiet, said Sai Gon Giai Phong Deputy Editor-in-Chief Ly Viet Trung at a press brief on May 31.

At the press brief (Photo: SGGP)

At the press brief (Photo: SGGP)

Organized by Saigon Giai Phong (Liberated Saigon) newspaper and Saigon Co.op - which owns Co.opmart, the campaign focuses on helping consumers to identify green products of businesses which care for the environment and consumers' health, and supporting these enterprises to develop its brand names and promote its products.

Speaking at the brief, Ms. Trung said that the campaign will include the press brief, the launch ceremony of the eighth campaign on June 3 in Cultural Young  House at 4 Pham Ngoc Thach Street in District 1 and implementation of Green Shopping Marathon at Co.opmart Ly Thuong Kiet in District 10 on June 11.

Many projects of the campaign such as young people – future consumers – will carry out measures to help people improve living environment. The organizers will increase information to help young volunteers to identify green products through social networks and in universities.

Huynh Minh Nhut, director of the Ho Chi Minh City Urban Environment Company said that volunteers and the company’s workers will encourage households to classify waste and planting trees.
Customers spending VND300,000 and above will receive a discount voucher worth 30,000 VND and a Co.opmart environmentally friendly bag when they shop at Co.opmart to buy green products during the campaign, said Nguyen Thanh Nhan.

The campaign’s highlight is the launch of game on smartphones to identify  in the website and If consumers select green products rightly with 80 percent, they will be given green product or a handmade product gratis.

General Director of Saigon Co.op Nguyen Thanh Nhan said that 180,000 free green coupons each worth VND30,000 will be offered to raise public awareness of green products on sale at Co.opmart supermarkets and advocate the use of environmentally friendly bags instead of those made from plastics.

Through seven years, the campaign has attracted over 70,000 volunteers and more than 4 million residents pledging to use green products. Consumption of green products increased by 40 percent  during the campaign in Co.opmart chains.

By AI VAN – Translated by UYEN PHUONG

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